![]() Since video production is still quite costly, the appropriate budget should be combined with the necessary creativity. Did you know that YouTube is the second largest search engine in the world? Many users are looking for instructions and tutorials – which is a huge opportunity for any company to position itself as the perfect contact for current and potential customers.Īgain, staying power is important, as is a sustainable content marketing strategy. Anyone setting up a YouTube channel as a content marketing platform often follows the established hub, hero, hygiene strategy, which ensures that the channel grows in the long term.Ĭonclusion: YouTube is and remains one of the most important channels for positioning, customer loyalty, branding and customer acquisition – also in the B2B sector. Nevertheless, a YouTube channel can offer important advantages for any company. Compared to YouTubers like LeFloid, Sami Slimani and Bibi, companies simply have a hard time. YouTube is a world of its own, in which corporate content in particular is struggling. YouTube: The second largest search engine in the world ![]() Here you find our first part about Facebook, LinkedIn, Xing and Instagram. In the second part of our special on social media platforms for corporate content marketing you can read all about YouTube, Snapchat, Pinterest and Twitter. ![]() Every content marketing strategy requires an analysis.Twitter: real-time and crisis communication.Snapchat: content marketing for the young target group.Pinterest: The Hidden Champion of Social Networks.YouTube: The second largest search engine in the world.In our two-part series, we therefore look at all the important channels and make brief recommendations on how they can be used for companies’ content marketing strategies. That’s why it is so important to not only look at the advantages and disadvantages of the individual platforms, but above all to consider where your target group is going. Choosing the right channels for digital content marketing is not easy.
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